We give recruiting teams the strategy, data, &
employer branding support to fill roles faster,
backed by real labor market intelligence.
who we are
Ad Place Media is a recruitment advertising firm with expertise in finding top candidates across industries. After years in the recruiting world, we’ve found a formula that works at any budget.
We’ve partnered with the recruitment departments of several
Fortune 500 companies, helping them hire faster, spend smarter,
and build the kind of employer brand candidates actually choose.
our Values
We communicate honestly. No vanity metrics, no jargon, and candid recommendations even when they’re not what a client wants to hear.
We don’t create activity. We build measurable impact. Through data-driven decisions, we focus on creating impact for clients and eliminate what doesn’t.
We treat every client’s business, budget, and reputation as our own—taking initiative, solving problems early, and stewarding their resources wisely.
Quality results come from strong partnerships. We communicate openly, collaborate across teams,
support one another, and put client goals before ego.
The team
Specialists in recruitment advertising, media, and technology, all under one roof so your strategy stays connected from start to finish.
Matt Heine
Managing Partner
Matt brings 25+ years in recruitment marketing across private equity-backed, multi-brand, Fortune 10/50/500 organizations, and growing small businesses. At Ad Place Media, he leads strategy with a team focused on better data, smarter execution, and real accountability.
Beth O’Daniel
Senior Account Director
Since joining Ad Place Media in 2016, Beth has helped employers across a range of industries solve their hiring challenges. She’s driven by the team’s focus on innovation, data, and creative strategy, and takes pride in helping clients hire faster, better, and smarter.
Monica Ross
Chief Technology Officer
Monica leads technology initiatives that help employers make more informed hiring decisions. Passionate about turning complex data into actionable insights, she builds technology that streamlines recruitment to deliver measurable business value.
Abbey Houghlin
Ad Operations Lead
With more than 13 years of recruitment marketing experience, Abbey knows how to connect employers with the right candidates. At Ad Place Media, she manages job ad placements for a diverse client portfolio, ensuring every dollar spent drives results.
Nichole Dick
Client Success Manager
Nichole goes beyond supporting accounts by investing in her clients’ success. She serves as a trusted strategist, advocate, and problem-solver, providing proactive guidance that helps employers grow, reach key milestones, and turn goals into results.
Sofia Alidina
UI/UX Designer
Sofia enjoys creating intuitive digital experiences that make products easier and more enjoyable to use. She focuses on interface design and finding ways to bring ideas to life that create value for both users and the businesses behind them.
Industries we’ve served
Questions
Don’t see what you’re looking for?
We’d love to hear from you!
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No two hiring challenges are the same, so we don’t believe in one-size-fits-all solutions. We tailor every recruitment marketing strategy to your goals, hiring volume, industry, and budget, then continually optimize your campaigns as your needs evolve.
We work with organizations of all sizes — from local businesses hiring a handful of employees to national employers recruiting at scale. Whether you’re filling skilled trades, healthcare, transportation, manufacturing, hospitality, or corporate roles, we build a strategy tailored to your hiring goals.
APMOS gives you a centralized view of your recruitment marketing performance. Monitor key metrics like applications, cost per applicant, source performance, and campaign trends in one dashboard, helping you make smarter hiring decisions backed by data.
We work with a wide range of budgets. During our initial conversation, we’ll learn about your hiring goals and recommend a strategy that makes sense for your needs and investment.
Getting started is easy. Reach out by phone, email, or our contact form, and we’ll schedule a conversation to learn about your hiring needs. From there, we’ll recommend a recruitment marketing strategy tailored to your goals, timeline, and budget.
Struggling to reach the right candidates? We'll
work with you to create a well-rounded strategy customized for your needs.
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